Viacom18 Forrest Gump Indian adaptation, “Laal Singh Chaddha” completed. Now, the company is planning to further mine Paramount’s IP.
Laal Singh Chaddha, starring Aamir Khan and Kareena Kapoor, called it a wrap, and the film is all set to hit the screens. COVID-19 impacted the film’s production. Consequently, the release date has shifted from Christmas 2021 to Valentine’s Day 2022. The team will plan the strategy of releasing the film in China, where Aamir Khan has a huge fan following.
“There are a couple of other titles that we are evaluating closely. But of course a lot of our focus and bandwidth is currently consumed by ‘Laal Singh Chaddha’,” Ajit Andhare, COO, Viacom18 Studios, told Variety.
Viacom18 is planning to scale up drastically. “The idea is also to move to a Western studio model.” as Andhare describes it.
Viacom18 is a joint venture between TV18 and U.S. conglomerate Viacom. Viacom18 operates streamer Voot and digital content creator Tipping Point.
After “Laal Singh Chaddha,” the next big feature film punt is on “Fighter, ”billed as India’s first aerial action franchise, featuring Bollywood megastars Hrithik Roshan (“War”) and Deepika Padukone (“Padmaavat”). The film is aiming for a Jan. 2023 release.
Viacom18 is looking at licensing model for streaming services. Under this, the shows are produced in-house and then sold to streamers.