Shoojit Sircar directorial Sardar Udham, starring released this October. The film earned praise and attention from all corners and even made it to India’s Oscars entry shortlist. Despite an OTT release, the film made a lot of noise.
Shoojit Sircar talks about the boom his films get on OTT:
The filmmaker got talked about OTT has helped his films reach the masses. When asked about box office numbers, he said, “I am only slowly gauging it. What happened when I began my career was there were fewer theatres, there are more now. Today, there are a lot of avenues for you to showcase your films, like OTT.”
Giving an instance of his directorial October, he said, “When October released, the audience was taken aback. Most of them felt it was so slow and didn’t move. In terms of box office also, it didn’t do as a normal Varun Dhawan film would. I was quite satisfied, I knew what the film is going to be like. I told my producers and everybody that this film will get a very limited (response).”
Further statements of Shoojit Sircar on the OTT boom:
“More people have seen it there than when it was released. In the last two years, they have watched it on OTT, and a lot of people have messaged me saying ‘pardon us, sorry we didn’t go to theatres because of reviews and people. We saw it and really relate to it’,”
“It is not like a theatre where you go, watch, and are out. For filmmakers who are trying to make films on their own terms, OTT definitely helps them to showcase it whenever.”