Priyanka Chopra took it to social media to announce her collaboration with Victoria Secrets. She has been a brand ambassador for the US lingerie brand and is now moving forward to define its image in a new and different direction as it has been sexualizing and objectifying women.
On her, Instagram handle Priyanka wrote, “We must show everyone all over the world that they matter and are seen!”
The US lingerie brand has also six more representatives to change things around including American soccer player Megan Rapinoe.
Representation matters. It’s crucial for us to show everyone ALL over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business this is exactly what I intend to do. @VictoriasSecret
— PRIYANKA (@priyankachopra) June 18, 2021
Priyanka also shared a message, “A new era brings a sense of freedom, and the opportunity to play a part in shaping the evolution and future success of a heritage brand like Victoria’s Secret is so exciting to me. As we work together to chart the path forward in a new and impactful way, I’m looking forward to developing future collections that are inclusive of all people.”
She also thanked her team alongside this, “Thank you to my dream team for always thinking big with me. Forgoing the wild rides I want to embark upon. And for fighting the big fights! Love you and am especially proud of you on this one!”